Episode 159: Interview with Jenn Hanson-dePaula
These notes include affiliate links.
This week on Fable and the Verbivore, we’re wrapping up our September series on building community and finding your audience by sharing our conversation with book marketing expert Jenn Hanson-dePaula co-founder of Mixtus Media.
Jenn has built a career connecting artists and their audiences through the utilization of social platforms and content creation that clearly communicates who they are and what their work is about. She regularly posts marketing advice and tips on social media, provides free content creation tools, and offers services to help authors connect with readers, simplify book marketing, and sell more books.
In this episode, Jenn talks about empowering and educating creatives and writers so that they can take a strategic and active role in marketing themselves and their work - emphasizing that it’s the human connection part that’s so important in building these relationships with your audience.
She shares and unpacks three steps for how to approach marketing your book:
Knowing your goals
Clearly identify your ideal reader
Creating content that will stir the emotions you’re going for
Jenn also talks about stepping into the shoes of your audience, viewing content from their perspective, and organizing information on your website and social media pages in a way that will help lead your audience to the information that is most interesting and useful to them.
She ends this conversation with a reminder to make your content specific so that your audience has something unique to you to connect with, to focus on building connections and relationships over selling, and to take active steps to reach out to people rather than waiting on your profile for them to come to you.
We hope you enjoy this episode. It was such a pleasure to be a part of this conversation and get to hear firsthand Jenn’s wise and practical advice!
Keep reading, writing, and putting your voice out there!
Into the woods,
Fable & The Verbivore
Notes:
Jenn is a book marketing professional and co-creator of Mixtus Media. She regularly posts marketing advice and tips on social media, provides free content creation tools, and offers services to help authors connect with readers, simplify book marketing, and sell more books.
Jenn posts regularly on Instagram @mixtusmedia and her YouTube channel Mixtusmedia. Her website is https://www.mixtusmedia.com/ which includes her blog posts, podcast episodes, marketing and social media tools, The Author Circle marketing membership, and personal book marketing coaching program. She also offers the following free tools for creatives:
Music from: https://filmmusic.io
‘Friendly day’ by Kevin MacLeod (https://incompetech.com)
Licence: CC BY (https://creativecommons.org/licenses/by/4.0/)